About Us

Welcome to Genpower.store, the official direct-to-consumer storefront for Genpower Ltd. Based in Pembrokeshire, Wales, we are the heartbeat of the UK’s power equipment industry, providing direct factory access to the world’s most trusted brands.

Our Heritage

Founded in 2006 by Roland and Lisa Llewellin, Genpower Ltd began as a family-run business with a simple mission: to provide high-quality power solutions backed by expert British engineering.

A year after our founding, we were awarded the prestigious contract to become the Sole UK & Ireland Importer for Hyundai Power Products. Since then, we have grown from a small team of three into a national powerhouse with over 140 dedicated staff across the UK.

Why Shop Direct at Genpower.store?

When you buy from this store, you aren't just buying from a retailer—you are buying directly from the source.

• Official Global Distributor: We are the worldwide distributor for JCB Power Products and the sole UK importer for Hyundai, P1 Power Equipment, and Evopower.

• Scale & Reliability: We operate from over 160,000 sq. ft. of state-of-the-art warehousing at our headquarters in Pembroke Dock, allowing us to hold massive stock levels and ensure rapid distribution.

• Expert Aftercare: We don't just sell machines; we support them for life. With over 22,000 spare parts in stock and an in-house team of expert mechanics, we handle all warranty and service work right here in the UK.

Our Commitment to Quality

Every generator, lawnmower, and power tool that leaves our warehouse has undergone rigorous quality control. Our 3-Year Platinum Warranty on flagship products is a testament to the confidence we have in our equipment.

We pride ourselves on treating our customers with respect, honesty, and the "can-do" attitude that has defined our growth for nearly two decades.

Contact the Source

Whether you are powering a remote worksite, a garden office, or a family camping trip, we are here to provide the expertise you need.

• Registered Office: Rebel House, Isaac Way, Pembroke Dock, SA72 4RW, UK.

• Company Reg: 05758983

• Phone: +44 1646 687880